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Casino partners with Mutant Distribution to expand Leader Price network in France

RBR Staff Writer Published 30 October 2013

French retailer Casino Guichard-Perrachon SA (Casino Group) has inked an agreement with Mutant Distribution, a subsidiary of Groupe Les Coopérateurs de Normandie-Picardie, to expand its Leader Price brand network.

Under the deal, Casino's Leader Price discount unit will buy 47 discount stores from Mutant Distribution, which are located mainly in south-west France.

Further, Leader Price will extend its brand in the Normandy and Picardy region by adding another 90 Le Mutant stores to its network under a new brand licensing and supply contract.

This follows the acquisition, this summer, of 38 Norma discount stores in south-east France.

The deal, which is subject to the approval of France's anti-trust authority, is expected to take effect in the first quarter of 2014.

"They allow expanding Leader Price's integrated network in the strategic southwest region and strengthening the attractiveness and presence of the Leader Price banner in Normandy and Picardy through the partnership with affiliates," Casino said.

"The partnership and new acquisition will continue to strengthen Casino's presence in France's discount segment."