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Kroger increases customer coverage area

Published 13 March 2018

US retailer Kroger has expanded its partnership with grocery delivery service provider Instacart to grow its customer delivery coverage area in 2018.

Kroger chief digital officer Yael Cosset said: "As part of Restock Kroger, we are investing in redefining our customers' grocery shopping experience by bringing online and offline seamlessly together.

"Having grown our digital sales in 2017 by 90 percent, we continue to accelerate our digital roadmap in 2018 to make shopping with Kroger simpler and more personalized."

Kroger currently delivers from more than 872 stores across the country, and it offers 1,091 curbside pickup locations with plans to add 500 new locations in 2018.

Cosset added: "When you look at Kroger's customer coverage area for seamless shopping, two-thirds of our customers – more than 40 million households – have access to curbside pickup and/or delivery.

"Our goal is for these convenient services to be available to every customer."

Kroger will continue to expand its seamless coverage area and enhance its digital shopping experience to provide customers with quicker and easier access to personalized products, recipes, digital coupons, weekly ads, smart shopping lists, and more.

Kroger customers can experience the seamless experience by shopping on the company's website or app.

"With the expansion of our Instacart partnership, it provides Kroger the opportunity to increase our delivery offerings even further and when you combine it with our successful curbside service, it will help us accelerate our ecommerce reach significantly," continued Cosset.

Instacart chief business officer Nilam Ganenthiran said: "We are thrilled to work with Kroger and share the same vision of bringing same-day grocery delivery to more American households and cities every day.

"When an admired household brand such as Kroger unites with a leading technology platform in Instacart, it is our customers who ultimately win."

Kroger now offers home delivery in 45 markets through Instacart and other delivery partners representing the following divisions: Atlanta; Central; Cincinnati; Columbus; Dallas; Dillons; Fred Meyer; Fry's; Harris Teeter; Houston; King Soopers; Louisville; Mariano's; Metro Market; Michigan; Mid-Atlantic; Nashville; Pic 'n Save; Ralphs; QFC; and Smith's.

Source: Company Press Release