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Sainsbury's to convert Argos stores to digital

RBR Staff Writer Published 17 April 2017

Sainsbury’s has unveiled plans to convert 60 existing Argos stores into a new digital format and open 10 further Mini Habitat stores in its supermarkets.

In 12 months times, the British retail giant is looking to have more than one third of its Argos store estate to turn digital to provide faster and convenient shopping experience to customers.

The retailer said that it has introduced digital collection points at Argos for customers in 90 of its supermarkets who can simply click and collect their Argos parcels.

Sainsbury’s had also recently opened its 50th Argos Digital store of 2,100ft2 in its 76,000ft2 Kiln Lane supermarket at Epsom in Surrey County.

It has regarded the new store as significant milestone in its strategy to become a multi-product, multi-channel retailer while helping customers shop quickly and easily whenever and wherever they want.

The milestone comes seven months after the acquisition of the Argos and Habitat stores from the Home Retail Group. Sainsbury’s has planned to open 250 of such stores in the next three years.

Argos CEO John Rogers said: “The opening of our 50th Argos Digital store just seven months after we acquired the company shows we are moving ahead at pace with our strategy. 

“Our cutting-edge digital capability is a core strength of our business and our decision to transform 60 Argos stores by March next year moves our strategy on further. Over a third of the store estate will now benefit from cutting-edge digital technology that will improve the customer experience, making shopping faster and more convenient.”

The retail company also opened its seventh Mini Habitat store of 1,790ft2 in the Epsom supermarket to enable customers to buy Habitat products in-store and also through in-store iPads.

Sainsbury’s said that its customers are increasingly appreciating the advantages of shopping under one roof at Sainsbury’s and Argos. It further said that the result of which is a 1-2% increase in sales from Argos customers who end up shopping for food, general merchandise and clothing products at the Sainsbury’s supermarkets.

Image: Sainsbury’s has unveiled the next stage of strategy for Argos and Habitat. Photo: courtesy of J Sainsbury plc.