Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
General Retailers
Hypermarkets & Supermarkets
Return to: RBR Home | General Retailers | Hypermarkets & Supermarkets

Waitrose partners with Manor to expand in Switzerland

RBR Staff Writer Published 25 September 2013

British supermarket chain Waitrose has inked a partnership deal with Switzerland-based upmarket department store chain Manor to expand its footprint in Europe, beginning with Switzerland.

Under the deal, the supermarket chain will retail food and drink products in Switzerland.

Around 120 products such as frozen products from curries to desserts, store cupboard groceries from organic marmalade to English breakfast tea, and sweet treats including biscuits and shortbread will be available for sale through Manor.

Initially, products are slated to hit department store's Geneva branch shelves this week and will roll on to further six branches in other Swiss cities, including Zurich and Basel at the beginning of October.

Waitrose, which currently exports to more than 45 countries, from the US and Canada to the Far East and Australia, said this move is part of its strategy to expand presence further in European countries.

Waitrose Business to Business director David Morton told KamCity that this is an exciting move as part of their plans to make their brand available to more people in more places and grow their presence in Europe.

"Wherever we launch our products, we tend to find that the best-sellers are those associated with Britain, such as tea and biscuits and we are confident that our range in Switzerland will be popular with locals and expats alike," Morton added.

As of May 2013, Waitrose operated 291 branches across the UK, including 30 'little Waitrose' convenience stores.